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Wash Away Mobile Game Challenge by UBS Optimus Foundation (via Innocentive)

Learn more about theĀ Wash Away Mobile Game Challenge by UBS Optimus Foundation at via Innocentive:

“AWARD: $20,000 USD | DEADLINE: 6/19/15 | ACTIVE SOLVERS: 19 | POSTED: 3/23/15 In the Southern Indian state of Tamil Nadu, 5 phones exist for every 2 toilets.

Even in areas with toilets, a lack of education and understanding about proper use has led to 60% of the population practicing open defecation. As a key factor in debilitating health and social inflictions, open defecation is one of the facets that has resulted in an infant mortality rate of 36/1000 (a fifth of these deaths from sanitation related illnesses). This Challenge requires Solvers to present their ideas for a mobile phone game which can educate 5-14 year old children about better hygiene practices and persuade them to instinctively use sanitation facilities rather than defecate in the open. This is a Theoretical Challenge that requires only the submission of a completed application form.”

Click here to read the full challenge brief and visit the Center for Games & Impact Innovation Lab with your game ideas and for support in developing a proposal.