Jeff Holmes is a PhD student in Rhetoric and Composition in the Department of English at Arizona State University, as well as a life-long gamer. His research focuses on how communities collectively construct identities, how users conceptualize their actions in both virtual and non-virtual space, and how gaming and play extend to multiple sites beyond the traditional boundaries of ‘gamespace.’ In particular, he is interested in persistent virtual worlds such as World of Warcraft, and the people dedicated to creating, maintaining, and changing these spaces. He has a level 85 Hunter as well as a stable of mid-level alts.